Value of Preservation
Have you heard the old saying, "What's here today may be gone tomorrow?" As Photographer's, we know that concept all too well. In fact, that's part of the reason we do what we do! Rather it's a building or person, once those original features are gone, they can never be replaced; only imitated. Do you have a favorite place from childhood that once stood or still stands today? Such as, the above picture of Burger Delight in Gonzales. Todd was able to capture this great shot prior to it's demolish. This particular location was prominent spot for locals, which offered years of unmatchable service. It has now relocated to a new location. However, there's nothing like the original. Shown within our blog is a photo from Historic Photography by Star Roberts. It shows an inside view into an Historic Caboose located in McComb, MS; home of the McComb City Railroad Depot Museum. Unfortunately, it was recently vandalized and is currently being restored.
So, Who's Up For A Challenge?
Speaking of preserved photos, we want to see yours in comments below. It doesn't have to be professional. Just places you may have captured along the way; from childhood spots frequently visited, a building of interest, or even your grandparents home from long ago. Feel free to share the history behind your photos, too. Thank you for taking time to read our blog! We're looking forward to seeing your responses.
Thank you for taking a moment to read and respond!
Editorial & Marketing Assistant of #TMPP
The Best of the Best
If you're reading this blog post, we want your feedback in the comments below. To ensure we're bringing you "The Best of the Best" content, what topics interest you most? Which one of our blog's is your favorite and why? Your feedback aids in generating fresh and exciting topics each week, while keeping you engaged from start to finish. Next, we'll share with you 6 reasons why your feedback is important.
6 Reasons Why Feedback Is Important:
1. It can help improve content shared and provide insight into the services we provide at Todd Matherne Photography & Promotions/Historic Photography by Star.
2. It gives us a chance to "listen" to your ideas, thoughts, or even constructive criticism. Basically, feedback = effective listening!
3. It can help improve our performance overall in content we share and within the business services we provide.
4. It gives motivation to us and others. Every blog written is what we like to call, "open ended." Meaning...from our own accumulation of insight and advice to yours!
5. It opens up the doors of communication and continuation of learning.
6. It's the same as leaving a Review on a Facebook page. Every ounce of feedback is individually taken into consideration to bring you "The Best of the Best."
Now It's Your Turn! Ready, Set, Go!
Thank you for tuning in today. What's most exciting about what we do, is interacting with each of you! Let's get your feedback going guys...⬇️⬇️⬇️
Editorial & Marketing Assistant for TMPP
A Communication Gap
This controversial subject is one that we've been wanting to touch base on for quite some time. Do you ever notice that the majority of people are far more interested in texting and online networking? In many ways, Todd and I have to remind ourselves that too much is...simply too much. It happens in this world of increased technology, and of great importance to create our own limitations.
While technology continues to provide it's remarkable benefits, a vast amount of marketing advantages, and brings purpose to family far away...there are disadvantages that create a sociable gap. This gap extends into our children and grandchildren in many formats; such as too many video games, TV Shows, and even cell phones at at early age. Even some restaurants have electronic devices at the tables and require cell phone paging to be seated.
Ultimately, we are missing out on the sociable aspects of face to face communication with one another, our children, and within business marketing. There is no replacement for showing up in person, a phone call, and to disconnect momentarily. Both have endless benefits that make the difference between "Social Media vs. Sociable." When you give an equal balance to both, it's amazing how quick that communication gap closes.
"Rather than counting the number of likes, count the memories in your life, because at the end of the day, that’s all that matters."
"What Will Your Primary Form Of Communication Be?"
We want to hear from you! Yes, you! How did this blog post inspire you to become more sociable within the social media we are surrounded with daily? We encourage you to share your thoughts and experiences below!
Thank you for taking a moment to read and respond!
Editorial & Marketing Assistant of TMPP
The Art of Balancing
Many talented people like yourself, are endlessly searching for a successful balance between time and talents. Let's face it, we all wish there was more time in a day to get everything done. Right? We know, first hand, how important it is to manage both. So, let's explore four methods to juggle the time you have and continue to develop your expressive talents.
1. Concentration: Because we are often preoccupied with the time devoted in many other areas of life, we may face challenges in getting ideas out, connecting the thought patterns, and utilizing full creativity. Focus on one thing at a time. One way to do this, is write a daily agenda in both life and talents. This creates a basis and layout for each day. Breathe and focus on your breathing. You will be amazed what creativity and concentration can come from being in a relaxed state of mind.
2. Say "no" to others and yourself...when needed! Decide what activities, projects, and tasks have the greatest purpose to you. Prioritize time and talents based on your current life necessities; such as family and work. Ask yourself, "What can be left undone or delegated to a different day and time?" This allows you to organize your priorities within all you do on a daily basis.
3. Define your own balance. Do what works for you and your lifestyle. However, take time to rejuvenate yourself through doing other things outside of life's hectic schedule and talents. Doing so, will bring you fresh ideas and new insight on creating the time management you're seeking.
4. Erase perfection and set obtainable goals. There's no perfect time management chart for any one individual. Be yourself and develop an agenda that works for you, your family, and your talents.
Through these four methods, you'll soon discover your own art of balancing time and talents.
"Balance, peace, and joy are the fruit of a successful life. It starts with recognizing your talents and finding ways to serve others by using them." Thomas Kinkade
Let's Hear From You! How Do You Balance Your Time & Talents? How Has This Blog Benefited You?
How Social Networks Create Opportunities
Social Media platforms provide access to millions of people worldwide. Basically speaking, it's the one essential spot where you can grow an endless amount of professional relationships. As for us, our business continues to expansively and effectively grow through the power of social networking. It has greatly enabled us to reach a large audience, in a shorter amount of time. The ultimate key to growing online opportunities, is to create face to face marketing. This makes a substantial difference in establishing *long term* business relationships and making opportunities happen.
Two important things to remember:
1. It's all "full circle!" Meaning, what you do now, tomorrow and thereafter...will benefit you and those around you at some point. Every bit of effort you put forth, will bring you one step closer to fulfilling your opportunities.
2. On social networks, anyone with something people want...can and will be found. Do your research and reach out! Building opportunities starts with your ability to effectively network.
3 Ways to Create Opportunities by Blogging
• Blogging enhances your chances of being found by a target audience.
• Your target audience will then experience your expertise and can greatly benefit from your authentic advice.
• It can lead to additional opportunities in networking, employment and invitations to events around what you do.
In addition, Blogging helps us to meet unique individuals and to share their message publicly.
Expand Your Network Through Social Media
First and foremost, be personable! People like people who are like them. Don't come across as a hardcore salesperson, yet as someone who has a service "even you would invest in" if presented by someone else. Research better posting times and be helping in sharing knowledge, while promoting others work.
Easy Going or Hardcore?
Networking, both online and in person, is about individuals meeting and getting to know one another in a professional setting. Be both fun and helpful! Engage with your professional audience the same as you would with your friends. You will gain and maintain your professional contacts on a more relatable level. Find enjoyment in what you do and your audience will greatly benefit.
Thank you for taking time to read. Share your insight with us below!
Your thoughts and ideas are the *bread & butter* to what we do.
Editorial & Marketing Assistant
Writer, Singer, Actress & Historic Photographer
Frustrated with the lack of views on your Facebook post?
A slight adjustment may be all you need!
One of my favorite quotes from life coach Tony Robbins, “When it seems impossible, when it seems like nothing is going to work, you're usually just a few millimeters away from making it happen.” ~Tony Robbins
In this short blog post we'll discuss some of the most effective times to publish content on Facebook. I use them effectively all the time. Matter of fact, this blog post is posted during one of those "high traffic" times. Just what are the most effective times to post content on Facebook? Here's a quick summary...
Let's take a closer look...shall we?
Early am? Remember back in the day when your parents or grandparents would come to the table with the newspaper? Hopefully today, that still takes place though for many of us. Checking our cell phones is the first thing we do after waking up. Right? If you manage a FB page or enjoy writing your early morning thoughts, try posting near 7:00 am or so. A quick tip to use through out the day, is 5 minutes before or after the hour.
Mid morning? OK, so maybe not everyone is up at 7:00 am or the likes. Maybe after breakfast, just getting to work or taking that first break is a better time. Notice this blog is posted each Wednesday near 10:05 am?
Mid afternoon? I'm not a huge advocate of lunch time or right after lunch. Often times people tend to get a little sleepy. What I've found works best, is near 3pm or so. This has been one of my highest reach times.
Before prime time? No doubt everyone is tuning into the Big Bang Theory or their favorite series, right? So why try to compete with them? Either post before the big networks or shortly afterwards. Around 5:30 pm is a great time given most people are getting home from work. We tend to repeat the morning routine agree?
Create an infomercial? OK, yes I work in sales and I watch them. You might actually learn a marketing thing or two. See, the infomercials actually air often between 11:00 pm and midnight because there's generally not much to watch on regular cable TV. Hence, as I say the channels aren't "busy". So why not post a 30 second video during this time to engage your audience? Did I say 30 seconds? I'll save that for a rainy day blog post.
How can I become a communication vessel of social media? Building an online presence and being able to interact effectively online is becoming an increasingly important skill in every area of life. Social media continues to provide people with endless benefits and opportunities to empower yourself in an expansive variety of ways. Because of those expansive forms of communication made available, we can now maintain social connections and access more information than ever before. Such as Facebook, Twitter, Instagram and Snapchat. Ultimately, it's invaluable for establishing long term business and personal relationships. So, I know you're asking yourself..."How can I become a communication vessel of social media?"
And to answer that pondering question, let's move on to...my position as Media & Marketing Assistant of Todd Matherne Photography & Promotions. Following, you can then get a clear understanding of not only how to use online communication to it's fullest potential, yet learn how to become an ambassador of social media.
One of the most important factors in what I do,
As Media & Marketing Assistant, I always start each day by mapping out a detailed marketing plan, which includes editorial writing across all social media outlets. To ensure these things get implemented, the mapping out process sets the overall tone for the day. Each administration Monday, we collaborate new ideas and marketing strategies to keep things flowing in the right direction. One of the most important factors in what I do, is scoping out updated content and data on Music Entertainment and Promotional Photography.
The four communication vessels...
This helps to deliver the most precise and engaging information. I've always said, "Know who your audience is. Know your business. Know your services and products. Most of all, know how to provide the best quality at reasonable prices." That being said...rather you utilize social media for business or personal, keep in mind these four communication vessels...
Are you ready to be on board?
Are you starting to see how social networking plays such a vital role in people’s lives, talents and businesses? While social networks brings excitement, it also encourage creativity and discovery. We are slowly becoming ambassador's of social media through these many social channels. Who's ready to be on board? The benefits of social media is right in the palm of your hands! We want to hear your thoughts, too. Go ahead and Like, Comment, Share, @ Tweet!
How valuable is your time?
You've heard the ole saying, "time is money?"
In this week's blog post, we are going to focus on effective time management. I mean let's face it, every time you turn around another social media channel is being created. When is enough; enough? Text message, voice messages, Facebook, Snapchat, Instagram & Twitter. What ever happen to just having a website & email address?
How does one keep up? How do you manage all of these channels effectively? Let's face it, you have a life too, right? Do you feel your anxiety starting to build? That's where this week's story begins. How to utilize technology to make better use of your time.
Arrange, organize & prioritize!
It wasn't long after I came into the auto sales industry, I learned my first sales word, a "lead". In today's world, over 90% of car buyers shop online. They browse popular websites, they enter their information (inquiry) and submit. As a professional salesman, my position is to then determine which are qualified to buy or a qualified lead. In a days time I effectively manage over 100 leads because they are all arranged, organized and prioritized.
OK, so I'll leave the car sales for my day job.
Let's begin, you wake up on a Saturday morning, you have Facebook messages, text messages you notice your inbox is full. How do you prioritize who you respond to first? How do you keep up?
As mentioned, the first step is to arrange your contacts "leads". I mean, the majority of these messages are people wanting to hire you, right? If not, we'll cover that later down the road. How to prospect! OK, so here are a few suggestions. I recommend searching for task management apps or utilizing your existing calendar program, such as Google ICal, Outlook or the likes. There's plenty task management tools out there.
In it's most simplest form, your smart phone probably has this capability such as daily reminders, calendar and contacts. I take it a little further. I used a CRM (Customer Relationship Management) application called Insightly. I'm currently using the free version which allows up to 3 users, 2000 records and 200mb of storage. Even with weekly activity I'm a ways from a paid subscription; though missing out on email campaign capabilities. Choose what's best for you.
So, great! You've now learned how to arranged this wealth of information coming at you. It's time to organize. This leads us to the most effective time management tool there is. Now last yet not least, you need to arrange time to manage this. This is what I call administration day, as many of you reading this have seen on Facebook. Primarily this day is Monday's for me.
I created a generic agenda and chose Monday. The first day of the week. See, given I'm involved in entertainment, I'm generally very busy towards the weekend. Mondays for me is my most productive day of the week. Great, what about my day? Maybe for you a Saturday works better or even a Wednesday, regardless of which day it is, the process will be the same. Alright Todd, great so what do I do next?
So, in my day planner under notes, I've created an agenda that I follow every week. Here's a sample of how yours may look.
Of course you would create an agenda that is tailored to you. You may be more active in other social channels. This is a generic template that I use. Notice that finances is part of this? This may look similar to a content calendar though for me it's more of an agenda. I generally start out by opening multiple tabs from a desktop computer. Given I'm also involved with booking management, this is a guideline to keep on track with my goals. An uninterrupted morning is typically 2-3 hours.
So, you've now received leads through out the week. You've learned how to organize them and even established a specific time weekly to focus. Now it's time to prioritize. For this, I'll let you decide which is priority to you as you may have offers that either include income or opportunities for exposure. Both have significant value! Remember, Time is Money! Stay tuned for more blog post each week, as I dive deeper into using Social Media more effective to network, prospect and get hired.
Models featured: Faith Webster, Ashley Bush. Photography by Brian Wright Photography.
I'm very excited to announce the "The Connoisseur". A blog relating to the modeling & music industry, illustrating views in photography, fashion and entertainment. I'm excited to expand this opportunity and incorporate within Todd Matherne Photography & Promotions. Check back often as updates will be written weekly featuring select images through the years of how I see the world.