What is Promotional Modeling?
Many aspiring and professional models often ask us the same. A promotional model actively engages potential customers to sell a product or service. They frequently attend conventions, trade shows and many other special events. Since they are interacting with others, promotional models are different from print, runway, and other types of models. Their main function is to provide both information and entertainment. In addition, they raise awareness of the brands being promoted. The overall goal is to increase product sales. One of their most important duties is to attract attention, and to know the product or service being presented.
Just ask Chas, our newest addition to TMPP! When asked that same question, she said... "I believe it is putting a face with a name. To do your best to meet the requirements for the client, brand or business that you are representing. Much like acting, you can build a character to suit the needs of the "team." It's about becoming a part of the process, not only being the face, but knowing and being able to speak on behalf of what it is you are representing. So yes, it's important to know the company and their services."
Photo credit: TC Imaging.
Casting Calls? What We Do and Why!
Prior to each new year, Todd Matherne creates a casting call for Todd Matherne Photography & Promotions, "Promotional Model & Representative" of the year for both Model Mayhem and other social media outlets. From there, I then expansively share these resources across all online channels. All information is collected, from questionnaires to pictures. We collaborate to review each candidate and choose the one that best fits our qualifications. This is also based on the overall goals for #TMPP, and how that promotional model will benefit our company and themselves. Casting is the icing on the cake!
Chas: From Thunder Roads Magazine to TMPP! What's Next?
First, let's hear her path to success...
"Never give up on your hopes and dreams. Obstacles may appear, but you must push forward. As a young girl I had the model dream seed planted by my family. Unfortunately, I stopped growing before I reached the average model height. As I got older, I was introduced to theater and acting. At that point, there was never anything else in life I could imagine doing. The entertainment world and in front of the camera is the only option. I have an amazing 10 year old son who not only is my life, but also my motivation to succeed. I have worked in the Louisiana Film Industry for over five years. I started in background, I've done stand in work and had speaking roles, with John Schneider Studios. I want to make everyone I know and love proud and show them anything really is possible."
Photo credit: Dos
You can clearly see why we selected Chas as TMPP's 2017 "Promotional Model & Representative" of the year! In addition to her own endeavors...she will highlight our business Facebook page, represent the DJ/Karaoke service and receive a multitude of promotional material. We are looking forward to a great and productive year!
Staying Tuned In?
This year is full of new opportunities for TMPP. Stay tuned to expansive promo endeavors for our DJ/Karaoke service with Robert Brown "DJ Slip" and Kevin Roberts "KR Productions!" A new feature this year is "Business Consulting." Mostly, let's give a warm welcome to Chas! 2017 Promotional Model of the Year! No matter what your needs are, it's all right here! Leave us a Like and Comment below. We want to hear from you!
Photo credit: Aaron Fellhoelter
Editorial & Marketing Assistant
Writer, Historic Photographer, Actress & Singer
Todd Matherne Photography & Promotions